Thiruvananthapuram, December 19, 2025 — The Kerala government has launched a new initiative to strengthen market linkages for farmers by inviting agri-business companies to form partnerships with Farmer Producer Companies (FPCs) under the World Bank-assisted Kerala Climate Resilient Agri-Value Chain Modernization (KERA) project.
The programme, known as Productive Alliances (PA), aims to build structured and sustainable collaborations between farmer collectives and leading enterprises — including food processing units, supermarket chains, exporters, and e-commerce platforms — to ensure better price realisation and broader market access for Kerala’s agricultural produce.
As part of this effort, the government plans to establish 150 Productive Alliances across the state in three phases, with the first phase rolling out 50 alliances in northern districts such as Kasaragod, Kannur, Wayanad, Kozhikode, and Malappuram.
Under the KERA project, eligible companies with a minimum annual turnover of ₹10 crore can receive grant support of up to 60 % of the total alliance cost, capped at ₹2 crore, for investments and business development activities. Participants will also get three years of expert technical assistance to help ensure long-term success and sustainability.
Interested companies can apply online through the official portal before December 31, 2025, and further details are available through designated contacts. Officials say the initiative is expected to play a key role in modernising Kerala’s agri-value chains, boosting farmers’ incomes, and promoting climate-resilient agriculture throughout the state.
Author
Gagan Tripathi is an agripreneur, plant scientist, and author known for his work in agritech innovation and sustainable horticulture. He is the Co-founder and CEO of Plant Orbit, a horticulture-focused startup dedicated to making healthy, scientifically managed plants accessible to urban and institutional consumers. Born in 2000, Gagan holds a master’s degree in Agriculture Extension and Communication, blending agricultural science with entrepreneurship and community outreach. He is also the author of the bestseller “Roadmap to Your Healthy Succulents”. His work focuses on sustainable plant care, green entrepreneurship, and building impact-driven agri startups in India.
I was suggested this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my trouble. You’re amazing! Thanks!